Highly qualified Advertising and Media companies with significant knowledge and experience in designing and implementing Social and Behavior Change (SBC) communication campaigns-signing multiple LTAs

NEW DEADLINE EXTENSION - 26TH AUGUST 2026, 15H00, BUCHAREST TIME ----------------------------------------------------------------------------------------------------------------------- Request for Proposals for Services (RFPS also known as LRPS) UNICEF in Romania wishes to invite you to submit a proposal for “Highly qualified Advertising and Media companies with significant knowledge and experience in designing and implementing Social and Behavior Change (SBC) communication campaigns (signing multiple Long-Term Agreements (LTAs))” as fully detailed in the Terms of Reference attached at Annex B. HOW TO APPLY: E-MAIL PROPOSALS should be sent to: ROM-PROCUREMENT@UNICEF.ORG. The reference RFPS/LRPS-2026-9205086 SBC CAMPAIGN and Company name must be mentioned as the subject of the e-mail. The Bid Form (pg. 2-3 from the RFPS) must be completed and signed when replying to this request for proposal. The Proposals MUST be submitted in ENGLISH and received at the above e-mail address by latest on Wednesday, 12th August 2026, at 15:00, Bucharest local time. Proposals received after the stipulated date and time will be invalidated. It is important that you read all the provisions of the request for proposal, to ensure that you understand UNICEF’s requirements and can submit a proposal in compliance with them. Note that failure to provide compliant proposals may result in invalidation of your proposal. Questions from Proposers. Proposers are required to submit any questions in respect of this RFPS by E-MAIL to: Mr. Hoang Van Nguyen (HVNGUYEN@UNICEF.ORG) (additional information only, do not send Proposals), with CC to ROM-PROCUREMENT@UNICEF.ORG. The deadline for receipt of any questions is 5th August 2026, 15h00, Bucharest local time. For more details, please open the attached documents of the LRPS: RFPS/LRPS-2026-9205086 SBC CAMPAIGN The UNICEF General Terms and Conditions of Contract (Services)-Annex A Terms of Reference (TOR) attached at Annex B Annex C - Evaluation Criteria A