Consulting services for designing and implementing a national communication campaign in support of the rollout of upper secondary education reform within the LEARN Programme

REQUEST FOR EXPRESSIONS OF INTEREST (CONSULTING SERVICES - FIRMS SELECTION) Country: Ukraine Name of Project: Lifting Education Access and Resilience in Times of Need in Ukraine Program Grant No.: TF0C5794 Assignment Title: Consulting services for designing and implementing a national communication campaign in support of the rollout of upper secondary education reform within the LEARN Programme Reference No . (as per Procurement Plan): LEARN-2.1-COM Ukraine has received financing from the World Bank toward the cost of the Lifting Education Access and Resilience in Times of Need in Ukraine Program, and intends to apply part of the proceeds for consulting services. The consulting services (hereinafter – the Services) include the designing and implementing a nationwide communication campaign that: increases awareness and understanding of the upper secondary education reform; shifts public discourse toward student-centered outcomes, educational choice, and future opportunities; strengthens engagement of parents and students as key stakeholders; ensures consistent communication across national and regional levels; ensures communication is delivered through diverse and credible voices beyond central institutional channels. The Consultant is expected to provide the services over a period of approximately 13 calendar months, commencing in August 2026. The required objective of the Services must be achieved by the Consultant within the agreed program and in accordance with the Ukrainian legislation, the World Bank’s policies and rules and requirements of the Terms of Reference (TOR), which is attached. Ministry of Education and Science of Ukraine (hereinafter – Client/MOES) now invites eligible consulting firms (hereinafter – Consultants) to indicate their interest in providing the Services. Interested Consultants should provide information demonstrating that they have the required qualifications and relevant experience to perform the Services. The evaluation of the expressi