Carry out publicity for the project through various forms, with the resulting deliverables mainly including promotional posts, reports, short videos, and featured promotional films

REOI Country: The People's Republic of China Project Name: IBRD Guangdong Agricultural Product Quality Safety Improvement (Demonstration) Project Loan No.: 9213-CN Assignment Name : Project Publicity Contract No.: GDCS-030 Bidding No.: 0733-26083817 The Government of the People's Republic of China has received a loan from the International Bank for Reconstruction and Development to improve food safety management at the national and sub-national levels and to reduce food safety risks in selected value chains. The project is being implemented by the State Administration for Market Regulation, the Ministry of Agriculture and Rural Affairs, Guangdong Province, and Shandong Province (Yantai City). As part of the China Food Safety Project, Guangdong Province is responsible for the implementation of the World Bank-financed Guangdong Agricultural Product Quality Safety Improvement (Demonstration) Project. The project comprises four sub-components: Food Safety Supervision Process, Institution Building and Regulatory Performance, Whole Value Chain Food Safety Control, and Project Implementation Support. This Contract, namely the Project Publicity Contract (Contract No.: GDCS-030), utilizes World Bank loan funds to procure a Project Publicity Consulting Advisor (hereinafter referred to as the 'Consulting Advisor') to carry out promotional activities for the World Bank-financed Guangdong Agricultural Product Quality Safety Improvement (Demonstration) Project. Through a matrix-based publicity strategy across short video platforms, newspapers, official social media accounts, and news media, the project will showcase and promote its implementation outcomes and achievements from multiple perspectives and through diverse channels. The estimated start date for the tasks under this Contract is October 2026, with an anticipated implementation period of 27 months Guangdong Provincial Center of Agro-product Safety and Quality (Guangdong Green Food Development Center) hereby invites eligi