HQ26NF107_RFI for a review of fundraising regulations and tax deductibility requirements

The Private Partnerships Division (PSP) leads WFP’s engagement with the private sector and private donors, with the objective of maximizing the organization’s impact and strengthening its long-term financial sustainability. PSP is implementing an ambitious global strategy to raise an additional USD 1.3 billion over the next five years by significantly expanding contributions from individual supporters and corporate partners worldwide. This strategy focuses on securing high-impact technical partnerships, signing major new corporate agreements, strengthening existing relationships, and building a global base of one million individual donors. WFP has identified private fundraising as a strategic priority and has structured its approach around two distinct but complementary streams: Individual Giving and Corporate Partnerships. Across both streams, PSP aims to expand WFP’s fundraising footprint in established and emerging markets, while diversifying donor segments and fundraising channels. Individual Giving has evolved from a predominantly digital model into a digital-first, multi-channel fundraising operation. It now encompasses online acquisition alongside offline channels such as face-to-face fundraising, direct response television (DRTV), telemarketing, print advertising, and direct mail. These activities are increasingly implemented across multiple jurisdictions, reflecting the global scale of WFP’s individual donor base. Corporate Partnerships span a wide range of engagement models. Since 2004, WFP has worked with companies through traditional financial contributions as well as more strategic collaborations, including in-kind support, pro bono or expert services, technical innovation, and advocacy. Many corporate partners also mobilize employees and consumers through fundraising and awareness-raising campaigns conducted across multiple countries. Tax incentives for charitable giving are a particularly important driver of donor behaviour, especially for corporate d