LRPS-2026-9204318 Social Media Listening

UNICEF Thailand is seeking a qualified institutional contractor to provide services for the implementation of a social media listening tool Background The UNITED Nations International Children’s Fund (UNICEF) is a globally recognized organization dedicated to working to realize the rights of children all around the world with a presence in over 190 countries and territories. UNICEF began the work in Thailand in 1948. Since then, UNICEF Thailand has been working to ensure the rights and well-being of every child in the country. In the age of digital connectivity, UNICEF utilizes social media to broaden our reach, engaging audiences across multiple platforms to generate tangible programme results. Social media serves as a conduit for advocacy, enabling UNICEF to shed light on critical issues affecting children worldwide and to encourage public conversations, raise awareness, and call for action. Furthermore, UNICEF uses social media for brand building and supporter engagement, generating compelling narratives that humanize our mission and deepen public affinity for our cause. Lastly, social media has become an instrumental tool for resource mobilization, opening up opportunities for fundraising and partnerships. However, as digital conversations evolve at an unprecedented rate, it has never been more important for UNICEF to monitor conversations related to children and public sentiment regarding the UNICEF brand. Implementing a social media listening tool will enable UNICEF to monitor, gain insights, analyse, and respond in real time to these online conversations. It also enables UNICEF to manage crises proactively, identifying potential issues before they escalate. Objectives, Purpose & Expected Results To actively monitor and analyze online conversations across various social media platforms, especially the major ones in which UNICEF Thailand has a presence (Facebook, Instagram, X (formerly Twitter), LinkedIn, and TikTok). This process helps UNICEF understand the se