Media Integrated End‑to‑End Campaigns

The Driver and Vehicle Standards Agency (DVSA) is procuring integrated end-to-end campaign services through the Government Commercial Agency (GCA) Media and Creative Services Framework (RM6364), Lot 7 – Integrated End-to-End Campaigns. The contract will support the communications and campaign requirements of both DVSA and the Department for Transport (DfT). Services will include communications strategy, creative development, media planning and buying, public relations, partnerships, influencer engagement, campaign optimisation and evaluation. Activity may support existing, planned and future communications priorities, including recruitment campaigns, behaviour change campaigns, public information campaigns, transport-related communications and other emerging Government priorities requiring a communications solution.