Request for Bids (RFB) for hiring a Communication Agency for the Designing and Implementation of a Comprehensive Communication and Outreach Strategy under the Pradhan Mantri Matsya Kisan Samridhi Sah-Yojana (PM-MKSSY).

GOVERNMENT OF INDIA Pradhan Mantri Matsya Kisan Samridhi Sah-Yojana (PM-MKSSY) Co-financed by The World Bank (Fisheries Sector Prosperity Project - P174798) & The Agence Française de Développement (AFD) Request for Bids Non-Consulting Services E-Procurement Notice (Two-Envelope Bidding Process with e-Procurement) NATIONAL OPEN COMPETITIVE PROCUREMENT Employer: Department of Fisheries, Ministry of Fisheries, Animal Husbandry and Dairying Government of India. Project: PRADHAN MANTRI MATSYA KISAN SAMRIDHI SAH-YOJANA (PM-MKSSY) Contract title: Hiring a Communication Agency for the Designing and Implementation of a Comprehensive Communication and Outreach Strategy Loan No. /Credit No. / Grant No.: 9419 IN RFB No: IN-DoF-536201-NC-RFB Issued on: 07-May-2026 1. The Government of India has received/has applied for/intends to apply for financing from the World Bank toward the cost of the PRADHAN MANTRI MATSYA KISAN SAMRIDHI SAH-YOJANA (PM-MKSSY) and intends to apply part of the proceeds toward payments under the contract for Hiring a Communication agency for the Designing and Implementation of a Comprehensive Communication and Outreach Strategy[1]. 2. The Department of Fisheries, Govt. of India now invites online Bids from eligible Bidders for Hiring a Communication agency for the Designing and Implementation of a Comprehensive Communication and Outreach Strategy. Bidders are advised to note the clauses on eligibility (Section I Clause 4) and minimum qualification criteria (Section III – Evaluation and Qualification Criteria), to qualify for the award of the contract. In addition, please refer to paragraphs 3.14 and 3.15 of the “Procurement Regulations” setting forth the World Bank’s policy on conflict of interest. 3. A firm will be selected under Bidding conducted through national open competitive procurement using a Request for Bids (RFB) as specified in the World Bank’s “Procurement Regulations for IPF Borrowers” Fourth Edition November 2020 (“Procurement Regulations”), w